When you're job searching, promoting your business or trying to find new contacts, everyone tells you to reach out to people – connected or not – on LinkedIn. Heck, that's simple, right? You can easily send a connection request to anyone you want from the mobile app on your phone or tablet. You don't even need to create a message to send to the person because LinkedIn does it for you!
Stop. Right. There. If that's all you're doing to try and connect with people, your chances of doing so are slim. Being online doesn't give you a pass to take it easy when it comes to relationship-building. Just as if you were at an in-person event where you would have a meaningful conversation with a person you just met, you must nurture an online relationship.