There should be a single thread that is both evident and consistent through your job search. It needs to come out in your résumés, cover letters, LinkedIn profile and during interviews. It all boils down to selling yourself, and the question is how do you do that in each document and at each stage of the job search process?
You must demonstrate your value.
Sounds complicated, right? You’re probably asking how you can figure out what your value is. And once you do know, how can you possibly show value in words? Here are some do’s and don’ts to help you get it right.