Do you send the same cover letter for every application?
1. State what you think makes an effective [job title].
2. How do your experience and skills make you an effective [job title]?
3. What draws you to that company and role in particular? Be very specific!
Highlight several key skills found in the required qualifications. For example, communication skills or relationship building skills.
SHOW how you've demonstrated those skills by giving specific examples. Either elaborate on information from your resume or provide new examples.
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